What do you think of when the word, “business,” is mentioned? Many people think of profit and loss statements, advertising revenues, production milestones, and the other nuts and bolts concepts that go into running a successful business. There’s no problem with thinking about the business’ more utilitarian side. After all, business is tough. Competition is ever-present. The marketplace can be fair but cold.

Like nature, the market doesn’t care who comes out on top, as long as the overall process of competition is being served. The need for profit is also ever-present. In order to survive a business has to turn a profit. Ignoring this need is, at best, foolish. All in all, it’s no wonder most people think of the rigid side of business when the subject comes up.

However, there is another side to be considered if a business is going to truly succeed and thrive. This other side of business can be called its human side. You see, each and every business is made up of real breathing, caring and feeling human beings. When you consider the more rigid side of business, it’s easy to lose sight of this fact. Businesses aren’t run by automatons. Instead, they are being run by people. In fact, the world of business is actually a mosaic of people.

All of these people bring something to the table in addition to talent and skill. They also bring their own personal values and beliefs. These values and beliefs are crucial to the business since they provide a sense of emotional depth to the interactions the business has with the general public.

However, because every person’s values are different, there is a danger that those interactions may strike a discordant and confusing note with the public. A business must be sure it is presenting a congruent value front to the world.

This front can be accomplished by implementing a set of business values within its daily operations. Business values are, in many cases, very similar to the personal values held by a business’ employees. The difference is that business values apply to how the company behaves and interacts as a whole, as opposed to how any individuals behave and interact.

A company’s values should complement each individual employee’s values to maximize the potential of its human resource. As a result, each employee will serve the company’s customers and vendors in a manner that gives them the environment to remain true to themselves while satisfying the needs of the business. The business benefits from a variety of perspectives from the individual employees, which can enhance the value of the company’s products and services within the customer interactions.